Sport

Every donation goes towards supporting those in grassroots and support roles within sports, where mental health challenges are at their greatest

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Supporting grassroots sport

When people think of sport, we often think of high level professional sports, which comes with its own pressures, but often with lots of support options for people's mental health.

However, when it comes to grassroots sports, those support services aren’t always accessible. With the unique pressures that go with sport, it’s not surprising that instances of anxiety and depression are up to twice as likely to occur in grassroots and lower levels of sport.

image of a golfer chippig onto the green

Who we work with

We have been partners with the PGA (Professional Golfers Association) for the last 4 years, helping groundskeepers, club employees and coaching members with mental health training and therapy.

Their passion and dedication to helping their membership and the wider golfing community is clear, and shared by our commitment to those in grassroots sports.

We have developed partnerships with England Golf and England Boxing to promote mental health awareness, training and therapy support to those affected by the pressures of sport, and who may not have access to traditional avenues of help.

Supporting grassroots sport

Of UK sports coaches have experienced mental illness.

Of coaches feel they lack training to support athletes’ mental health

Of elite athletes experience anxiety or depression, higher than the average of the general population.

300+ hours of support

Through it's partnership with the PGA we have been able to support over 70 golfing professionals (from grounds keepers to club shop employees) with their mental health through therapy services. This equates to over 300 hours of therapy.

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Supporting sport at every level

Our work with Club Management Association of Europe (CMAE) saw us provide bespoke training sessions to leaders in the sports club sector, to better support those working across Europe.

Carecoins are the current sponsors of Celtic girls under 16 team and Belper town under 16 girls team, showing support for grassroots women's football in our local community

Nottingham Forest pitch side walk

Listen to Carecoins’ own Nathan Shearman discussing the role sports play in young people’s mental health, with Colin Eley from Nottingham Forest Community Trust

The support from Carecoins saved my life - literally. I don't think I'd be here without the help I received.

Jamilla

The trainer was great, and having someone who is a therapist delivering it made it feel more valid somehow. I definitely feel like I learned a lot.

Liam

I'd been on the waiting list for weeks with my GP, but when I got referred through to Carecoins they found me a therapist within a day, and I had my first session less than 72 hours after speaking to someone. I'd been holding so much in and it really helped to just have an expert to let it all out to.

Maeve

Sports helpline coming soon

Coming in 2027, we will be launching a therapist-managed 24/7 helpline for sports people.

Sport doesn't stop, and having access to professional mental health support at any time is a vital contribution we’re committed to making to the sporting community.

Find out more

Sports stars in cars

This summer we'll be looking to launch our unique sports stars in cars initiative, bringing real world stories from people in the sporting world.

Download pdf

Golf Tournament

In September 2026 we'll be hosting a golf tournament to fund important mental health support for care workers.

This event will bring together supporters, partners and members of the community for a day of sport with purpose, helping to generate essential funding for counselling, therapy services and preventative mental health training across the care sector.

Sport specific events

After the incredible success of our 2025 Christmas Club at the Nottingham Forest football ground to help raise awareness of student isolation and loneliness, we will once again be creating student specific events across the UK.